TAKE COURAGE 
In 1965 I moved to London with my family on the first of several cross atlantic relocations.
I was a precocious 5 year old; observant, serious, shy, and puzzled at the cultural differences of these two countries who shared (almost) the same language. I loved the old money, and the comics and sweets I could buy with my florin.
One thing I noticed right away were these two big signs that seemed to be everywhere, prominently displayed on the walls of buildings. Like commands, or instructions; one said, ‘TAKE PRIDE”. The other, “TAKE COURAGE”.
The signs seemed to speak to me as personal messages. If I was brave, I could be proud of myself. The small boy took heart in this.
It was years before I found out that Pride and Courage are beers. To me, this is one of the photos that speaks of the messages and symbols that abound for us in the visual world we experience. Yes, it’s an obvious one. So is advertising.
This photo below is one of mine from some time in the 80’s, and comes from one of the buildings facing Borough Market in south London (itself a very old place) The sign is still there.
And I haven’t had a drink in over ten years.
©James Bartholomew
Email: james@jamesbartholomew.com
Photography Made Simple 
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